It is not understood by most of the content creators that there is a specific worth of each page of your website. Not all pages are equally worthy. Out of all, some embeds a little importance, and some carry huge weight for conversions and optimization. The creators need to work smartly for the optimization of their most visited pages. This shortcut will help them to increase organic clicks.
Now, the question arises what pages carry heavy power on the website traffic?
They are the most fundamental ones, the Home page, the About page, the Blog, and the Contact us page. These four pages are considered to be the most influential pages of any website.
As we all know, the first impression is the last impression. Your home page is much similar to the first impression of your website. An average of one minute and two seconds is the time that one used to view the website. Your home page should be tempting by embedding your company’s facts, achievements and accomplishments. But it should not be compulsive.
Moreover, your home page is the basic step that defines the further journey. So make sure that its layout and its visuals are captivating enough.
The second most influential page is about page. It mainly comprises the mission and vision statement with brief archives of a company. The potential customers, your future employees, and even the investors, all avail this about page to make and clarify their decision. In order to elucidate a little more, you can add up some impressive testimonials as well.
From a newbie to an experienced person, everyone is very well aware of the fact that blogging is one direct way of optimizing your website. All it needs is several blogs with quality content, targeting specific keywords, adding different products and internal links. All these ways will not only make your blog interesting to read but work indirectly for the optimization as well.
Contact us page
Another important page that will drive your website is the contact us page. Specifically, for new and small businesses, it is very important to optimize it. It can have a variety of features, including email address, phone number, calendar, and much more. It’s all up to your business and the creator that how they want it to be to attract more and more customers.