The logo is not just an essential but a crucial part of any business. It is the first thing that customers go across. If you are a novice, here are a few tips and types that will help you out. 

Simplicity is the key. Your logo should be smart and neat.

Create a link between your company and your logo by developing color coherence.

The transparent background will ease your work in publishing your logo anywhere.

There are different categories of logos. Let’s discuss each of them:

Lettermark

In this domain, the logos are comprising of the initial letter of a company name. This type is especially suitable if your brand name is a bit lengthy. Lettermark logos are always highly clear and concise. 

Wordmark 

As the name suggests, wordmark logos possess the full brand name. It is highly suitable if you have a different and small brand name. Make sure to bring creativity in this simplest logotype by choosing the best style and colors. 

Iconic brandmark 

If you are creative enough to define your brand identity in an icon, then this type is for you! It is free from any textual details and contains icons only. 

Combination mark

The blend of text and icon creates the combination logo. It is the most well-known and used logo. It will help you to clarify your brand, the text depicts your brand name and the icon adds up the worth. 

In the end, it is your brand type that defines what is best for you. Try different types and choose the one that harmonizes with your brand.