For every business in this world of digitalization, marketing is a precondition to uphold your plan firmly. It is important to reach out to the targeted customers and it is achieved by developing an ultimate digital marketing strategy. 

There are two terms frequently used by newbies while drafting strategies, digital marketing, and digital advertising.

Are these really two different terms? 

YES!

There is a subtle difference in both of these but a big difference in their outcomes. Let’s have a look that how these differ and what differences they can bring? 

have a look that how these differ and what differences they can bring? 

Digital advertising

Digital advertising is defined as using various internet automation to advertise and promote their products and services. The several ads that you go through daily while scrolling social media platforms or while reading blogs is digital advertising. 

If we categorize digital advertising, there comes three categories:

Social ads 

The ads that you meet on Facebook, Twitter, YouTube, and other platforms. All such ads might reveal up in the form of” a suggested post” are social ads. 

Display ads 

The ads that you go across in the form of videos, pop-ups, banners, etc. are all display ads. 

Pay-per-click ads

The type of ads that appears in the first place while searching for something on Google is PPC ads. For instance, Bing ads, Adwords search ads.

Digital Marketing

In contrast to digital advertising, digital marketing is a vast term. It caters to all the marketing strategies that are involved in expanding the business by using digital technologies, trends, and the internet. Every type of marketing including email marketing, content marketing, affiliate marketing, search engine optimization, blogging, social media marketing, and still many more these are part of digital marketing. 

Now, the borderline difference between the two terms is clear, let’s move on to their significance and importance. 

Digital advertising is one division of digital marketing. It is the subsequent step, the first and foremost step is digital marketing. It is the base that can maintain a strong connection with the customers and grow your business. Digital advertising is not essential but to grow swiftly but thoroughly, digital marketing is essential. One can take digital advertising as just a step but digital marketing is a complete process with several steps. Your digital marketing strategy defines your success and expansion estimate on the internet. 

From every idea to any business, we are here to cater to your digital marketing strategy. Intelgency will provide all the marketing services and solutions under a single roof. Contact us and grab our services.